SEO for small businesses is a necessary marketing strategy. It covers everything from generating quality traffic to marketing a product with the help of interesting content and social media marketing strategies.
Because of the high traffic and brand awareness small businesses note a boost in their sales. This is because these small businesses are able to reach a larger number of people both locally as well as internationally.
SEO is a strategically planned approach which requires careful analysis of a business and assessing its competitors. A good SEO company in Melbourne, Australia knows the importance using the right tools to rank a business in the top seven for Google search.
The following are a few smart SEO strategies for small businesses.
Making Sure You have a business page for All Major Search Engines
For small businesses it’s equally important to have a business page for at least three major search engines like Yahoo, Google and Bing. You need to provide the necessary business information like the address, working hours and telephone number along with your email to get yourself registered. Once done the SEO company takes over the management of the listings and the dashboards.
Optimise your Web page accordingly
Optimising a page means making your website appear interesting by adding photos and all the necessary information. This is done in such a way that it appeals to the visitors on your website. strategically placed keywords help people find you easily. You may find that your entire website needs a makeover, and unless you are skilled in this aspect, it is a better idea to hire a developer to do it for you. One of the most popular website CMSs is WordPress. If your business is based in Melbourne, then it’s a good idea to hire a WordPress developer in Melbourne so you can meet them personally to ensure they understand your needs.
Categorising your Business
This is one of the most important steps in actually increasing your businesses visibility. When an SEO company categorises your business it makes it easier for people to actually find you on the web. Having your business placed in at least three to four categories help people know what sort of business you have and how it can benefit them.
Businesses which are not categorised or are done so incorrectly often don’t show up on search engines. The category for your business is actually based on selected keywords devised by your local SEO consultant.
Precise and Accurate Business Citations
This requires having a consistent NAP for all your business listing. NAP stands for name, address and phone number.
If your business is already listed by someone else make sure that you claim it as your own. This process is known as citation and is often carried out by the SEO Company that you hire. All you have got to do is verify yourself as the rightful owner of the business.
Help Increase and improve your online Reviews
Online reviews help people get an idea of what your business is about and how it actually works. One thing to keep in mind is that reviews should look as natural as possible. This can be done by having a review button on your website which visitors can use to give their views regarding your business and services.
Making Use of quality photos
Photos can tell a great deal about your business. Make sure you have at least ten high quality photos uploaded. These could actually portray your business the way it is. Both the inside and outside of your location along with a few pictures of the products you deal in or the kind of services you provide.
The above mentioned strategies are used by SEO for small businesses in Melbourne, Australia. For more information on local SEO services make sure you contact Clearwater Digital Agency and speak to their experts.